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Official: La Liga TV rights value for Spain stays similar until 2032

La Liga announced that it has awarded the rights to broadcast its competition matches for the cycle from 2027 to 2032. The value of the rights for the Primera División saw a minimal increase. Comparisons with the Premier League fare very poorly. The tender in Poland for the upcoming seasons has not yet been publicly settled.

2 days ago

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La Liga announced that it has successfully completed the commercialization process for the domestic broadcast rights of LALIGA EA SPORTS in Spain today for the cycle 2027/28–2031/32, reaching a total value of over €5.25 billion. This result represents a total increase of 6% compared to the previous cycle (2022–2027), which was valued at €4.95 billion, with Telefónica and DAZN renewing the concession of 5 matches per matchday to each operator for these next five years.

The total value of La Liga’s national audiovisual rights will increase to €6.135 billion in the 2027/28–2031/32 cycle, an increase of 9% compared to the previous period. This growth is based on significant increases in all additional categories beyond domestic rights: a 30% increase in the bar segment, which grows from €500 million to approximately €650 million; a 40% increase in LALIGA HYPERMOTION (the second division), whose value increases from €125 million to approximately €175 million; and over €60 million coming from free-to-air broadcast rights, as well as summaries and video clips.

La Liga boasts that the annual fee for domestic Primera División broadcasts increases from €990 million to €1.05 billion. It must be stressed here that in the current 2022-2027 cycle, La Liga annually transfers €50 million of this €990 million amount to Mediapro for the production of the match signal. Earlier in the current decade, La Liga was criticized for falsely inflating the 2019-2022 cycle agreement, in which Telefónica (Movistar+) paid €980 million annually for the Primera División match broadcast, but Mediapro produced the signal at its own cost.

Even if we disregard the issue of paying funds to Mediapro for the broadcast signal, which began in 2022 and is not confirmed in the context of the new cycle, it means that over 13 years (2019 to 2032) La Liga managed to secure a better television contract for the Primera División match broadcast by only 7%. Among other things, Real Madrid constantly points to this fact, stating that the sale of these rights is a complete failure for La Liga.

For comparison, the Premier League is currently in a 4-year (2025-2029) domestic broadcast rights cycle for its matches, valued at £6.7 billion, which is about £1.67 billion per season. At today's exchange rate, this is approximately €1.9 billion, which is an agreement 91% larger than the current one in Spain and 81% larger than the one that will come into effect from 2027.

In La Liga, we do not know the exact value of international rights for the coming years. For the Premier League, from 2025-2028, this is expected to be £6.5 billion, or about £2.17 billion per season (€2.47 billion). In total, this will bring the Premier League about €4.3 billion annually until 2028, with the English side emphasizing upfront that 80% of this amount goes to the clubs. La Liga will receive €1.05 billion from domestic rights during this period, plus some amount from international rights.

A realistic comparison can currently be found in the context of the 2023/24 season (as the Premier League has only provided information for the 2024/25 season, and La Liga traditionally does so at the end of the year). At that time, after deducting all costs, La Liga officially paid Primera División clubs a total of €1.35 billion. In turn, the Premier League (we stress that these were previous domestic and international contracts) paid clubs £2.85 billion (at the exchange rate at the close of the 2023/24 season, this was €3.36 billion, almost 2.5 times more than La Liga).

An individual comparison of clubs from this officially summarized 2023/24 season shows that in La Liga, the most funds were received by Barcelona – €162.5 million, and the least by Las Palmas – €43.1 million. In England, in turn, the most was received by City – €207.6 million, and the least by Sheffield United – €129.5 million. We emphasize that in La Liga, only Real and Barcelona received more than Sheffield. Now this difference will deepen further. Predictions for the coming years in Spain are to maintain similar amounts, meaning payouts to clubs ranging from €40 million to about €164 million. The Premier League, in the current cycle of domestic and international contracts, expects to pay clubs (at today's exchange rate of the pound to the euro) from €142 million to €222 million.